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I take my coffee with a Brompton
Brompton continue to make great inroads with brand awareness in Australia and globally, and this little Melbourne coffee ride video...

ryan@socialbrain
May 25, 20221 min read


True Tall Tales: A quick promo for Jon Faine's new book
I had the pleasure of sitting down with ABC broadcaster Jon Faine a couple of weeks ago for him to talk about his book Apollo & Thelma....

ryan@socialbrain
Apr 6, 20221 min read


Certified Organic Youtube Content
Youtube simply does not receive the love it deserves in Australia. The video platform serves double duty as the 2nd biggest search engine...

ryan@socialbrain
Jan 14, 20223 min read


Cycling away the Melbourne lockdown
It's been a tricky time for businesses to produce content in Melbourne but, much to the resilient Melburnians' credit, we seem to have...

ryan@socialbrain
Nov 3, 20201 min read


It's Time to TikTok
With A billion downloads in 2018 and over 500 million Monthly Active Users, TikTok is probably the most successful social channel not on Australian businesses’ to do list. So, what's the gist of TikTok ? Essentially, it's a meme machine - like Vine 's short sketch comedy video loops with a touch of karaoke lip syncing and a few smart editing touches. The videos can be up to 60 seconds in length. The huge and rapid success of the platform has made it the go-to meme factory fo

ryan@socialbrain
Mar 12, 20204 min read


Courting disaster; Open-ended activations & getting 'ratioed'
In social media marketing what could be better than a newly minted most-liked or most-shared campaign post? Many would say 'that same post with comments!' - rich qualitative feedback from your target audience including praise, or product/ service feedback, straight from the horse's mouth & written on the cave wall for all (well, as many of their network as the platform determines fit) to witness. Of course brands love to get fans and consumers interacting with their content b

ryan@socialbrain
Mar 3, 20204 min read
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