ryan@socialbrain
Brand building vs logo stamping
A company cannot have a strong brand if its offering is flawed. It can be profitable - but only in the short-run. The business...
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ryan@socialbrain
Aug 164 min
An SEO strategy without video leaves companies stuck in the past
To many business owners, SEO has been viewed as a blackbox - they are told they need it to win online traffic, but the whys and hows are...
15 views0 comments
ryan@socialbrain
Jul 243 min
Like loans, the costs of social media marketing mistakes compound daily
Social media is everywhere you look. Cafes and butcheries have QR codes in their windows prompting us to follow their 'gram. Tik Tokers...
9 views0 comments
ryan@socialbrain
May 12 min
Tax Assure | winning the attention of the right audience on Youtube
One view from the right person is worth 1000s from viewers outside your target. This is kind of the reason I set up Social Brain. Seeing...
14 views0 comments
ryan@socialbrain
Jan 316 min
Is 2024 the year for AI in video or is it just a mass hallucination?
2023 was the year we all got hooked on AI. Not that we all started using AI, but rather that the business world at large realised that it...
32 views0 comments
ryan@socialbrain
Dec 15, 20231 min
Animating an amazing kid's picture book for social media
When you have a beautifully illustrated book like Corey Tutt's The First Scientists, you want to bring as much attention as possible to...
16 views0 comments
ryan@socialbrain
Nov 22, 20234 min
Every SMB needs a SoapBox
Your business needs video. Of course, every business owner already knows they need video, but in many cases it has been priced out of...
12 views0 comments
ryan@socialbrain
Jun 14, 20231 min
The Amy Gillett Foundation x Brompton | A day of giving in Melbourne
On June 1st Brompton Australia joined The Amy Gillett Foundation team at the Olderfleet building in Melbourne's CBD for their annual...
15 views0 comments
ryan@socialbrain
Jan 12, 20238 min
The State Of Social Media in 2023
It has been a topsy turvy year for social media; crazy acquisitions, social algorithm revamps, foreign upstarts upsetting the status quo,...
21 views0 comments
ryan@socialbrain
Dec 21, 20221 min
Business guru on a bike: A mini documentary for Brompton
Lat month Social Brain got to hang out with Melbourne restaurant guru Kantaro Okada for a couple of hours to see how he incorporates his...
98 views0 comments
ryan@socialbrain
Nov 17, 20221 min
Branding a Melbourne VR company with a demo video
Here's one from the archives: the lead video for UltraREM, a Melbourne based VR training company. UltraREM had captures of several...
22 views0 comments
ryan@socialbrain
Nov 2, 20221 min
Turning a team day into hero content for Mad Scientist Digital
Mad Scientist Digital is a Melbourne based SEO boutique with a team that works in the hybrid in-office/ wfh style we've all come to love...
36 views0 comments
ryan@socialbrain
Jul 14, 20223 min
Pitch videos are the unsung hero of new biz
We all know that video is the most persuasive content for B2C businesses what business leaders tend to forget is that video is every bit...
20 views0 comments
ryan@socialbrain
Jun 27, 20222 min
Not all views are equal
Not all views are equal. Too often, data analysis is just garnish on a content performance report - consultants or agencies have a...
13 views0 comments
ryan@socialbrain
May 31, 20221 min
Distilling hours of VR training down to 10 seconds of social video
SiteTech Solutions is the supplier of Edgetech roofing protection systems. Their business is saftey, and to that end, they made an...
18 views0 comments
ryan@socialbrain
May 25, 20221 min
I take my coffee with a Brompton
Brompton continue to make great inroads with brand awareness in Australia and globally, and this little Melbourne coffee ride video...
19 views0 comments
ryan@socialbrain
Apr 6, 20221 min
True Tall Tales: A quick promo for Jon Faine's new book
I had the pleasure of sitting down with ABC broadcaster Jon Faine a couple of weeks ago for him to talk about his book Apollo & Thelma....
15 views0 comments
ryan@socialbrain
Jan 14, 20223 min
Certified Organic Youtube Content
Youtube simply does not receive the love it deserves in Australia. The video platform serves double duty as the 2nd biggest search engine...
12 views0 comments
ryan@socialbrain
Nov 3, 20201 min
Cycling away the Melbourne lockdown
It's been a tricky time for businesses to produce content in Melbourne but, much to the resilient Melburnians' credit, we seem to have...
16 views0 comments
ryan@socialbrain
Mar 12, 20203 min
It's Time to TikTok
With A billion downloads in 2018 and over 500 million Monthly Active Users, TikTok is probably the most successful social channel not on...
15 views0 comments
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