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A conversation with Scantrust's Nestor Santana : Using video to onboard SaaS
Many moons ago I had a chat with my old friend Nestor Santana about video; how we've used video with various clients over the years and...

ryan@socialbrain
Jun 131 min read
9 views
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The new Apple airpods ad... what's all the singing & dancing about?
So Spike Jonze - one of my favorite filmmakers of the ‘00s - has dropped another commercial. This one is for Apple airpods. It’s no...

ryan@socialbrain
Mar 233 min read
23 views
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The Small Matter of Style in Airline Advertising
Most traditional marketers get that a social media video awareness has to be incorporated into creative output nowadays. The generally...

ryan@socialbrain
Oct 9, 20243 min read
11 views
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Brand building vs logo stamping
A company cannot have a strong brand if its offering is flawed. It can be profitable - but only in the short-run. The business...

ryan@socialbrain
Sep 11, 20246 min read
19 views
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An SEO strategy without video leaves companies stuck in the past
To many business owners, SEO has been viewed as a blackbox - they are told they need it to win online traffic, but the whys and hows are...

ryan@socialbrain
Aug 16, 20244 min read
15 views
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Like loans, the costs of social media marketing mistakes compound daily
Social media is everywhere you look. Cafes and butcheries have QR codes in their windows prompting us to follow their 'gram. Tik Tokers...

ryan@socialbrain
Jul 24, 20243 min read
10 views
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Tax Assure | winning the attention of the right audience on Youtube
One view from the right person is worth 1000s from viewers outside your target. This is kind of the reason I set up Social Brain. Seeing...

ryan@socialbrain
May 1, 20242 min read
17 views
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Is 2024 the year for AI in video or is it just a mass hallucination?
2023 was the year we all got hooked on AI. Not that we all started using AI, but rather that the business world at large realised that it...

ryan@socialbrain
Jan 31, 20246 min read
41 views
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Animating an amazing kid's picture book for social media
When you have a beautifully illustrated book like Corey Tutt's The First Scientists, you want to bring as much attention as possible to...

ryan@socialbrain
Dec 15, 20231 min read
16 views
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Every SMB needs a SoapBox
Your business needs video. Of course, every business owner already knows they need video, but in many cases it has been priced out of...

ryan@socialbrain
Nov 22, 20234 min read
13 views
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The Amy Gillett Foundation x Brompton | A day of giving in Melbourne
On June 1st Brompton Australia joined The Amy Gillett Foundation team at the Olderfleet building in Melbourne's CBD for their annual...

ryan@socialbrain
Jun 14, 20231 min read
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The State Of Social Media in 2023
It has been a topsy turvy year for social media; crazy acquisitions, social algorithm revamps, foreign upstarts upsetting the status quo,...

ryan@socialbrain
Jan 12, 20238 min read
21 views
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Business guru on a bike: A mini documentary for Brompton
Lat month Social Brain got to hang out with Melbourne restaurant guru Kantaro Okada for a couple of hours to see how he incorporates his...

ryan@socialbrain
Dec 21, 20221 min read
98 views
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Branding a Melbourne VR company with a demo video
Here's one from the archives: the lead video for UltraREM, a Melbourne based VR training company. UltraREM had captures of several...

ryan@socialbrain
Nov 17, 20221 min read
22 views
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Turning a team day into hero content for Mad Scientist Digital
Mad Scientist Digital is a Melbourne based SEO boutique with a team that works in the hybrid in-office/ wfh style we've all come to love...

ryan@socialbrain
Nov 2, 20221 min read
36 views
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Pitch videos are the unsung hero of new biz
We all know that video is the most persuasive content for B2C businesses what business leaders tend to forget is that video is every bit...

ryan@socialbrain
Jul 14, 20223 min read
20 views
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Not all views are equal
Not all views are equal. Too often, data analysis is just garnish on a content performance report - consultants or agencies have a...

ryan@socialbrain
Jun 27, 20222 min read
13 views
0 comments


Distilling hours of VR training down to 10 seconds of social video
SiteTech Solutions is the supplier of Edgetech roofing protection systems. Their business is saftey, and to that end, they made an...

ryan@socialbrain
May 31, 20221 min read
18 views
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I take my coffee with a Brompton
Brompton continue to make great inroads with brand awareness in Australia and globally, and this little Melbourne coffee ride video...

ryan@socialbrain
May 25, 20221 min read
19 views
0 comments


True Tall Tales: A quick promo for Jon Faine's new book
I had the pleasure of sitting down with ABC broadcaster Jon Faine a couple of weeks ago for him to talk about his book Apollo & Thelma....

ryan@socialbrain
Apr 6, 20221 min read
15 views
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