Chat GPT Atlas & Perplexity Comet browsers have landed. Both look instantly familiar as they are built on the Google chromium platform and, beyond search, both can perform handy agentic workflow tasks (if you use them to log-in to your social platforms and email accounts: more on that later...) such as locating Linkedin profiles and auto drafting messages, finding discount codes and applying them to purchases, finding the specific part of a video with a talking point, and eve

Many moons ago I had a chat with my old friend Nestor Santana about video; how we've used video with various clients over the years and specifically, how Scantrust used video to make the onboarding process easier when Remy Martin became a client in Singapore. Scantrust is a startup that uses a distinct QR technology to allow anti-counterfeiting labelling and enable campaign mechanisms. If this sounds opaque, it's because there is much more to the tech than meets the eye - wh

So Spike Jonze - one of my favorite filmmakers of the ‘00s - has dropped another commercial. This one is for Apple airpods.  It’s no Being John Malkovich. It’s not even an adidas One level cm, but it is way better than anything Apple has produced for a few years. Well, technically. It terms of messaging there's an over reliance on “story” and continuity, and a lack of product fetishization. The story it seems to be telling is one of a company that has milked a captive audienc

Most traditional marketers get that a social media video awareness has to be incorporated into creative output nowadays. The generally younger populations that inhabit TikTok, Instagram & Youtube are the consumers most willing to part with their cash. Joe CEO knows that they are 'hip' and 'just love social media videos' with all the irreverence and joking and trolling. But he doesn't quite know how to execute it. The recent Virgin & United airlines campaigns show how a brand

A company cannot have a strong brand if its offering is flawed. It can be profitable - but only in the short-run. The business fundamentals have to be there, and business owners need to have a good understanding of their target customer. Social Brain 's present focus is on buiIding online visibility and reputation with video, but I have been fortunate enough to brand a few successful startups and have worked on building new brands and executing rebrands for dozens of business

To many business owners, SEO has been viewed as a blackbox - they are told they need it to win online traffic, but the whys and hows are...

Social media is everywhere you look. Cafes and butcheries have QR codes in their windows prompting us to follow their 'gram. TikTok ers can be found on every street monologging about their haircuts. We all have some form of interaction with social media, because it has long since become the new mass-media. This does not imply that we all know how to use social media to brand and promote companies. Far from it. Every business requires a bespoke approach to their social media m

One view from the right person is worth 1000s from viewers outside your target. This is kind of the reason I set up Social Brain . Seeing businesses blow their budgets on production and scattershot targeting with ads and promoting posts is so sad. Olga Koskie at Tax Assure 's Melbourne office really understands this point of view: “Before I started working with Social Brain , we were using a different marketing agency and they would send me these ridiculous reports every mon

2023 was the year we all got hooked on AI. Not that we all started using AI, but rather that the business world at large realised that it...

When you have a beautifully illustrated book like Corey Tutt's The First Scientists, you want to bring as much attention as possible to...

Your business needs video. Of course, every business owner already knows they need video, but in many cases it has been priced out of...

On June 1st Brompton Australia joined The Amy Gillett Foundation team at the Olderfleet building in Melbourne's CBD for their annual...

It has been a topsy turvy year for social media; crazy acquisitions, social algorithm revamps, foreign upstarts upsetting the status quo,...

Lat month Social Brain got to hang out with Melbourne restaurant guru Kantaro Okada for a couple of hours to see how he incorporates his Brompton into a typical day at work. The resulting mini doco gives us a sample of his restaurants and his love for cycling. When asked about a typical day at work, the first thing Kantaro said was "There are no typical days in the restaurant business". This makes his Brompton ideal as he can deal with all kinds of kitchen requirements & wit

Here's one from the archives: the lead video for UltraREM, a Melbourne based VR training company. UltraREM had captures of several...

Mad Scientist Digital is a Melbourne based SEO boutique with a team that works in the hybrid in-office/ wfh style we've all come to love...

We all know that video is the most persuasive content for B2C businesses what business leaders tend to forget is that video is every bit...

Not all views are equal. Too often, data analysis is just garnish on a content performance report - consultants or agencies have a...

SiteTech Solutions is the supplier of Edgetech roofing protection systems. Their business is saftey, and to that end, they made an...

Brompton continue to make great inroads with brand awareness in Australia and globally, and this little Melbourne coffee ride video...