Melbourne's new Metro Tunnel finally opened to the public on Nov 30th- this meant it was time for the Brompton Australia team to get out and explore the new facilities on their bikes. Naturally, they asked Social Brain to tag along and make a mini-doco. To iron out the kinks in the system, the 5 stations on the new Metro Tunnel are only in operation from 10:30am-3:30pm until February 2026. We didn't experience any kinks. It was a very cool, air conditioned, technically polis

Chat GPT Atlas & Perplexity Comet browsers have landed. Both look instantly familiar as they are built on the Google chromium platform and, beyond search, both can perform handy agentic workflow tasks (if you use them to log-in to your social platforms and email accounts: more on that later...) such as locating Linkedin profiles and auto drafting messages, finding discount codes and applying them to purchases, finding the specific part of a video with a talking point, and eve

Many moons ago I had a chat with my old friend Nestor Santana about video; how we've used video with various clients over the years and specifically, how Scantrust used video to make the onboarding process easier when Remy Martin became a client in Singapore. Scantrust is a startup that uses a distinct QR technology to allow anti-counterfeiting labelling and enable campaign mechanisms. If this sounds opaque, it's because there is much more to the tech than meets the eye - wh

So Spike Jonze - one of my favorite filmmakers of the ‘00s - has dropped another commercial. This one is for Apple airpods.  It’s no Being John Malkovich. It’s not even an adidas One level cm, but it is way better than anything Apple has produced for a few years. Well, technically. It terms of messaging there's an over reliance on “story” and continuity, and a lack of product fetishization. The story it seems to be telling is one of a company that has milked a captive audienc