Video strategy means different things to different practitioners. For Social Brain, video strategy implies not wasting money on the wrong type of production, and not bombarding your customers (and potential customers) with comms that are too frequent, off-brand, or costly to scale.

In short it means understanding the target audience and the platforms you need to reach them on.

A smart strategy should take you to a place where you make videos that provide utility to your customers. It should speak to them in a language they are open to, in a tone they are receptive to.

It also means understanding where video content lives and using this to your advantage:  When you post video, you need to comply with a video platform's best practices - the prize at stake is higher channel authority, higher ranking in search results, and deeper target engagement in your content. 

Social Brain creates videos that tunes SEO across Youtube, Google and AI search (GEO). We understand the algorithms & platform specific quirks, and make sure that your well crafted video content will be served to more of the right people.

No great videos are made without a great strategy. In this age that means having a solid strategy for deploying the video content as well as producing it.

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