Video strategy means different things to different practitioners. For Social Brain, video strategy implies not wasting money on overblown production, not bombarding your customers (and potential customers) with comms that are too frequent, off-brand, or costly to scale.

A smart strategy should take you to a place where you make video that provides utility to your customers. It should speak to them in a language they are open to, in a tone they they want to hear.

It also means understanding where video content lives and using this to your advantage:  When you post video, you need to comply with your specific video platform best practices for titles, descriptions, tags and thumbnails. 

Social Brain creates seed copy that understands SEO, algorithms, and platform specific quirks to make sure your well crafted video content will be served to more of the right people.

No great videos are made without a great strategy.

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